This Canadian company provides training for heavy-duty machinery operation, first aid and many other industrial functions within the oil and gas industry. With a range of offered courses, this company relies heavily on its web presence to attract students from the local region.
Increasing visitors and improving internal processes
The company had a backend system for the business which managed everything from sales and client registrations, to accounting. The system was fairly dated, and prone to frequent crashes to the point of interrupting the regular operation of the business. Another pain point of the previous setup was that it did not place highly in search rankings.